Selling Social Change features the work of two dozen progressive organizations that create and sell goods and services to support and extend their missions: tactical research, self-defense training, ecotourism, curriculum development, traditional garden seeds, musical CDs, and many others. In doing so, they are discovering new strategies for educating their communities, activating their constituents, and expanding their budgets.
Learn to apply the same thinking to your own work: how to create an enterprise team, select a venture, create a plan, find start-up funding, and successfully market your products and services. The book includes a series of worksheets to guide you through the process, step by step.
“Andy Robinson shows, once and for all, how commerce can be used to create social change. If you want to generate more income for your organization, strengthen your programs, and revitalize your mission, buy this book.”
“Andy has produced a book full of good news, innovation, and sterling examples of ethical entrepreneurship… of imagination and creative commercial charisma.”